Alyssa Mattero
2468 Western Ave.· Highland Park, IL · 847.650.7785 · alyssamattero@gmail.com
EDUCATION
The University of Iowa · Iowa City, IA May 2011
B.A. in Journalism and Mass Communication, Concentration in Creative Writing Cumulative GPA: 3.4/4.00
Dean’s List: May 2008, Dec. 2010
Journalism Honors Student: 2007-2011
WORK EXPERIENCE
EGen TV· Talent/Writer/Producer · Chicago, IL December 2011-Present
· Responsible for researching and writing new stories on a weekly basis.
· Delivered live reports from the studio and the field
· Developed new contacts and story ideas
Saks Fifth Avenue · Selling and Service Coordinator · Northbrook, IL November 2011-Present
· Developed and assisted in the design of a new store location
· Entrusted with managerial duties such as opening and closing the store, supervising and guiding associates on a daily basis and maintaining records and cash operations
· Created store slogan and other marketing materials such as grand opening emails and advertisements
· Promoted selling and service through product knowledge, communication and customer engagement
· Established a comfortable and friendly work environment by effectively communicating with associates and resolving concerns
12DAY Films · Producer/First Assistant Director/Wardrobe “The United States”· Chicago, IL May 2011-August 2011
· Developed preliminary production schedule, budget and shot list
· Participated in casting sessions and final casting decisions
· Supervised and hired interns
· Efficiently solved any problems that arose during production
· Acted as a leader on set by exemplifying professional behavior and enthusiasm to foster a friendly work environment
· Maintained focus by prioritizing tasks and leading the team through daily goals
· Designed outfits for all members of the cast including clothing, shoes, accessories and hair and makeup
· Implemented a new wardrobe system for optimal organization and efficiency
Big Ten Network/UI Center for Media Production · Associate Producer/ Writer· Iowa City, IA August 2010-May 2011
· Assisted in all phases of production of an hour-long documentary called “The City of Literature” and a television show called “Iowa Magazine” as well as University of Iowa commercial spots
· Entrusted with writing and editing the scripts and footage of various projects
· Addressed creative, collaborative and technical problems with an open mind and a positive attitude
· Conceptualized and developed episode ideas in collaboration with the creative team
GMR Marketing · Brand Ambassador · Iowa City, IA January 2011 –May 2011
· Maximized DeKuyper Pucker sales in local bars through consumer relations
· Underwent extensive training in sales technique and marketing strategies
Daily Iowan Television · On-Camera Reporter · Iowa City, IA Fall 2009
· Originated compelling news stories by utilizing strong judgment, research and communication skills
· Wrote, shot and edited news packages
INTERNSHIPS
College Informant Website· Writing Intern September 2009-December 2009
· Composed biweekly articles for newly developed website
· Advised high school students about college issues and concerns
The Alley Highwood · Marketing/Public Relations Intern May 2009-September 2009
· Established relationships with representatives from local car dealerships, schools and hospitals
· Generated new clientele and finalized a deal with the Fort Sheridan U.S. Army Base
· Represented the business at community events
· Operated social networking websites
· Fashioned mass email advertisements that were sent to a list serve of 400 contacts
AWARDS
· UI National Scholars Awards 2007-2011
· Ben Hahn Award for Creative Writing Piece 2007
SKILLS
· Problem-Solving, Multi-tasking, Communication, Project Management, TV Production, Organization, Budget Planning, Sales and Marketing, Creative Writing, Reporting, Script Writing, Analyzing, Social Networking, Website Development, Photography, Photoshop, Illustrator, InDesign, Final Cut Pro
